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A once-in-a-lifetime opportunity to pitch to a 200-people Angel Investor audience, a dream platform for driven ASEAN based startups to shine and the perfect opportunity to dominate on a regional level!


10 Top Startups will be selected from the region and will be given the opportunity to pitch to angel investors at the AAA Summit 2018, which will be held in Kuala Lumpur, Malaysia, November 27-28, 2018.


AAA invites all eligible startups for ​Pre-Series A, Series A & Series B from the AAA member countries (Malaysia, Thailand, Singapore, Myanmar, Cambodia, Vietnam, Philippines & Indonesia) to participate in this regional competition. There are TWO stages to this competition:

STAGE 1

Submission of video pitch by startups from participating AAA countries

Top 3 startups will be shortlisted from the video pitch submission by a panel of judges that consists of international mentors, experts, and local key stakeholders

A national level pitch event will be held for the top 3 startups to compete to be the ‘Country Winner’

* Only one (1) winner/ startup will be selected to move to Stage 2

STAGE 2

** The top 10 ‘Country Winners’ will have the opportunity to pitch to angel investors at the AAA Summit 2018, which will be held in Kuala Lumpur, Malaysia, November 27-28, 2018

NOTE:

* Due to funding availability and requirements by the stakeholders, the host country of the AAA Summit 2018 (Malaysia) will be selecting three (3) country winners.

** Travel scholarship will be provided for the Top 10 startups (only 1 rep from each startup). The scholarship will cover the flight, accommodation and the Summit fee.

SUBMISSION

DEADLINE

23 OCTOBER 2018

(3pm Malaysia Time)

Submit your pitching competition details
SUBMIT HERE

  • Upload a 5 Min video pitch. Be creative! :)
  • Submit a deck of slides based on the outline given below

Applicants are advised to allow ample time before the deadline to submit their applications. This will ensure timely assistance by AAA team if there are technical issues with the submission.

ELIGIBILITY CRITERIA

To participate in the competition, applications should meet the following criteria:

  1. Open to all startups incorporated and/ or operates in one of these ASEAN countries (Malaysia, Thailand, Singapore, Myanmar, Cambodia, Philippines, Vietnam & Indonesia).
  2. Startups that are looking for Pre-Series A, Series A and Series B funding.
  3. Disruptive products/services from sectors such as Ad-tech, Analytics, AI, Consumer, IoT, Education, Fintech, Healthcare, Logistics and other sectors.
  4. The product/service is already on the market and gaining sufficient traction.
  5. The product/service must have the potential to scale regionally although it might only be servicing a particular country at this point.
  6. Must be able to attend the National pitching session in their respective country (refer to the Competition Timeline below).
  7. If successful as a ‘Country Winner’, must be able to attend the final pitch in Kuala Lumpur, Malaysia, November 27-28, 2018.

Entries that do not meet the above conditions will be disqualified by AAA. AAA also reserves the right to disqualify any entry at any stage of the competition.

Competition Timeline

A summary of the important dates for the competition are as follow, details below:


COMPETITION TIMELINE

Video Pitch (Online Submission)

28 September 2018 - 23 October 2018

Evaluation/ Judging I: selection of Top 3 startups from each participating country (Note: Top 5 from Malaysia)

26 - 28 October 2018

Official Announcement of the Top 3 startups from each participating country (Note: Top 5 from Malaysia)

31 October 2018

Country Level Pitching Session: selection of one ‘Country Winner’ from each participating country (Note. Three winners from Malaysia)

Between 1-11 November 2018
(the respective AAA country partner will notify the shortlisted startups with the actual date, time & venue)

Official Announcement of the Top 10 startups

12 November 2018

Final ‘Live’ Pitch at AAA Summit 2018 in Kuala Lumpur, Malaysia

27 & 28 November 2018

PRESENTATION DECK/SLIDE STRUCTURE

This is a suggested structure for your Slide/Deck. You may revise if necessary, but make sure you effectively address all of the components that are outlined in the evaluation criteria below:

DECK/SLIDE STRUCTURE

Title Slide

  • Name and contact information
  • Date
  • Name of Competition
  • Appropriate graphics

Slide 1: Overview

  • This is the elevator pitch
  • Define the business and the company’s reason-for-being
  • Develop a visual “model” that will be built upon in the “problem” and “solution” slides
  • Two to five high level and concise bullet points
  • If you don’t get their attention here, you won’t get their check later

Slide 2: The Problem

  • Identifiable problems to be solved
  • What is the pain-point that will ensure the customer will write a check?
  • (Revenues, costs, time, productivity, market reach)
    • Make sure that it is a MUST HAVE not NICE TO HAVE
  • Develop a visual “model” that depicts the problem
    • Consider depicting a historical evolution
  • Make the current situation look like it really hurts
    • Include meaningful validating quotes
    • Customers are best
    • Analysts when applicable
  • Problem must suggest a large market

Slide 3: The Solution

  • Compelling value proposition
  • What’s the benefit to the customer’s business? (Revenues, costs, time, productivity, market reach)
    • Use the same visual “model”
    • Make it look like it all feels better
  • Show where the solution fits in customer’s ecosystem - Depict real differentiation
  • Describe your business
  • Depict technical elegance
  • If you don’t have their attention by now, you’re dead!

Slide 4: Market Size/Growth

  • Clearly define the market
  • Market size/growth
  • Total Available Market (TAM), Served Available Market (SAM), Share of Market (SOM), Compound Annual Growth Rate (CAGR) - Historical trends projected over five years
  • Methodology: quantitative rigor + qualitative sensitivity
  • Balance: exciting opportunity vs. change of success
  • Correlate market slide with upcoming competition, business model and financial slides

Slide 5: Competition

  • Discuss current and potential competitors
  • Incumbents, start-ups, in-house, substitutes
    • Provide framework to demonstrate differentiation
  • Use customer-centric attributes and dimensions
  • Demonstrate knowledge of the landscape including past failures
    • Embrace competitor strengths
  • Know your weaknesses (how competition would sell against you)
  • Highlight secret sauce, competitive advantages, barriers to entry
  • Correlate with previous market slide and upcoming business model and financial slides

Slide 6: Product

  • What is the solution delivered? (Product, software, service, etc.)
  • How are you solving the Market’s need/pain?
  • Where does the product/solution sit relative to the ecosystem around it?

Slide 7: Technology

  • Translate key points from business to technical domain
  • Show how customers and partners fit in, if possible
  • Concentrate on essential value proposition!
  • Talk about important but peripheral issues and details, avoid clutter - Address “invent vs. integrate” issues
  • Show that you will invent only uniquely competitive elements
  • Show incremental development path that reduces risk, if possible

Slide 8: Business Model

  • How and what do customers buy?
  • Discuss high level pricing
  • Describe what the customer will get (today and in the future)
    • Who are the key players?
  • Profile the customer
  • Profile critical partner relationships
  • Profile who sells your product/service (in/out-house) - Marketing and sales plan
  • Explain value chain and sales cycle
  • Compare and contrast to industry comparables
    • Emphasize external validation
  • The budget: “We’ve committed Y dollars to fix this problem...”

Slide 9: Team

  • Credibility
    • Domain expertise and unique customer insight
    • CEO hires people with better skills than their own
    • A-Team attracts A-hires
  • Strategic orchestration of team members
    • What’s missing
  • Management
    • Previous companies and titles
  • Industry recognition where meaningful
  • Board of Directors
    • Current firms
    • Previous operating experience

Slide 10: Financials

  • Thorough and thoughtful
  • P&L, Income statement, Balance sheet
  • Deal
  • Use of proceeds
  • Provide high level 5 year projections
    • Revenues and expenses by major categories
    • Pretax profit (loss), cash flow, capital requirements
    • Head count
  • Highlight milestone targets
    • First revenues
  • Cash-flow positive
  • Tangible competitive barriers (customers, IP, etc)
  • $100M/yr run rate in year 5 is cliché but expected

Evaluation Criteria for the Video Pitch

The evaluation of the startups/submissions registered in the competition will be done by a panel of both international jury members & local experts curated and managed by the respective AAA country partner.


  1. Delivery: Overall Pitch (Effective storytelling/message delivery, Audience engagement, Creativity, Clarity)

  2. Content​: How effectively the following components are identified and explained:
  • Problem/Opportunity: Customer pain-point and the need that your company serves
  • Solution: How your product/service addresses problem
  • Competitive Advantage: What sets you apart, the “secret sauce”
  • The market: Size and growth plan
  • Business/revenue model

SUBMISSION

DEADLINE

23 OCTOBER 2018

(3pm Malaysia Time)

Submit your pitching competition details
SUBMIT HERE

  • Upload a 5 Min video pitch. Be creative! :)
  • Submit a deck of slides based on the outline given below

Applicants are advised to allow ample time before the deadline to submit their applications. This will ensure timely assistance by AAA team if there are technical issues with the submission.

Contact Information

Any questions and correspondence regarding this competition should be directed to:

STAGE 1

VIETNAM Aaron Everheart

THAILAND Mark C. Wolf

SINGAPORE Michelle Kung

PHILIPPINES James Lette

INDONESIA David Soukhasing

MALAYSIA Angie


STAGE 2

MALAYSIA Sam Shafie Co-founder of PitchIN

DISCLAIMER:

AAA at its sole discretion may choose not to disclose certain information in a response to any question or query, if in our view such details would affect the fairness or transparency of the competition or convey an undue advantage to an applicant. AAA also reserves the right to disclose to all other applicants an answer or clarification to a question from an applicant in the interest of fairness, objectivity, and transparency of this competition.